Why Responsive Website are So Important for Online Business

Anyone that has been in the market for any web design services lately has likely come across the term “responsive design.” It sounds good, right? But without knowing what it can actually do for your business it can be hard to justify spending the large amounts if may require in order to purchase a responsive design.

The first thing that you need to know is that responsive design is all about the increasingly used mobile web. It’s everywhere. From checking emails to reading the latest news – the smart phone and tablet are the new cornerstone of accessing online media.

But, the desktop is still a popular option. For years now there have been apps that help you to create a “mobile version” of your website so that you can appeal to those audiences. What was lacking in those apps was consistency. Many times those mobile apps would only share a color scheme with your website and otherwise provide a completely different experience.

Enter, responsive designs.

What Is a Responsive Design?

When the usage of mobile devices started rising sharply, a number of different technologies were competing to be the go-to technology for scaling websites to fit any screen size. One of those was the responsive design technology.

To put it simply, a responsive design allows a website to be constructed so that all content on the website (including the layout and structure) remain the same on any device or screen size. When they are using a large screen, they are shown the full website. When they are using a smaller screen, the website retracts to display the website optimally from that screen size.

It is called a “responsive design” because the design is responsive to the screen size of the user. As time went on, responsive was the technology that simply outcompeted other technologies, rising to the top. Today the responsive design technology is the go-to technology for any new web design.

Why is It Important? What’s Wrong with My Old Mobile Site?

Mobile usage is increasing with each passing year. As more devices are released and provide a better quality viewing experience of the web, websites have to adapt to keep up with the change of pace. Five years ago you were fine with a mobile website that provided the basic experience delivered by your company – today though, they just simply do not provide the high quality experience that is delivered by a responsive design.

Did you know;

  • 20% of Google searches are performed by a mobile device of some type?
  • 25% of all internet users connect through a mobile device in the US?
  • Mobile internet usage is on the cusp of surpassing desktop usage?
  • Resonsive design technology is actually recommended by Google?

Aside from the benefits that are provided to websites through search, a responsive design also provides a better service to the customer as well. According to Google, 61% of mobile users that come to your website and don’t see the content that they are expecting will leave the page immediately. The attention span of your average user is much shorter on mobile, and you need to make sure that you are able to capture that attention as effectively as possible.

Easier Website Management

Another often overlooked benefit of a mobile design is the fact that it allows for easier website management. Since you have one single web design instead of one for desktop and one for mobile, there is much less work that needs to be done. This also means that you only have to manage one website – you only have to manage one SEO campaign as well. Websites that set up their mobile website on a subdomain essentially have to perform two separate SEO campaigns in order to rank for mobile devices – and that can get pretty messy.

Page Speed

One of the key reasons why responsive technology was able to outpace competitors is the simple fact that it delivers faster page speeds. Other technologies like mobile websites and adaptive designs (another technology that was a competitor for responsive technology) simply were unable to deliver the impressive page speeds that were produced by other technologies.


If you haven’t embraced responsive technology – now is the time. The fact of the matter is that businesses are leaving money on the table by not providing an ideal experience for their users. Responsive technology has been gaining acceptance for years now and has reached a boiling point where it is almost expected of you.

If you haven’t made the switch yet, Contact Us today for a free consultation about upgrading to a responsive design.