Useful Market Research

One thing any marketing professional will tell you is that just because you believe you have a decent understanding of your average customer – doesn’t always mean that you do. Every demographic has intricacies. Understanding those intricacies is what separates a typical business from one that out-performs the competition.

You can use these 7 marketing tools to better perform market research and understand your customer. Stop throwing darts randomly at the dartboard! Hone in on your bull’s-eye – your target customer, and focus all of your marketing efforts on reaching them.

 ESSENTIAL KEYWORD TOOL: The Google Adwords Keyword Tool

Google Adwords is a marketing platform that allows your advertisements to show up whenever performs a search in Google. If you own a Phoenix auto mechanic shop, your ad might show up whenever searches for terms like “Phoenix area auto mechanic.”

In order to target these keywords, Google gives their users’ access to the Google Adwords Keyword Tool. This tool gives you keyword suggestions (for targeting advertisements) as well as the approximate number of searches that a given term receives each month.

This is a good starting point for market research. How many people using Google are actually interested in Phoenix auto mechanic service? 200 per month? 1,000? The difference between the two is huge and represents different market sizes.


Social media can be a tough egg to crack. Finding your audience is pretty straightforward – but engaging and gaining the attention of that audience is extremely difficult. The best tool for learning about your target market is BuzzSumo. This multi-faceted tool can give you a lot of interesting data about your industry’s presence on social media websites.  It allows you to do a few different things;

  • See the influencers within your industry. Check out what competitors are doing a great job on social media, and see how you can use their success as inspiration for your own. See all of the large social media influencers within your industry.
  • See what content is performing well on social media. What kind of content is your target market consuming? What content has received the most shares, likes, and retweets?

BuzzSumo is super easy to use, and extremely intuitive. It is an excellent choice for any business looking to broaden their social media horizons.


Backlinks are a large factor Google uses when determining where your website shows up in the search results. A single link from a large publisher like CNN could mean all of the difference and drive a lot of traffic to your website. Understanding your own backlink profile and that of your competition can give you a lot of insight into why they might be outranking you.

AHrefs boasts the largest backlink tracking index currently available online. With more than 400,000 registered users, it’s clear that they provide a lot of value. You can use AHrefs to keep track of oyur own link profile, watch it grow over time, and check out the types of links that your competition has as well.

There is no better backlink research tool currently available online. AHrefs has been a staple of the industry for years and continues to set a high bar.


BuzzBundle has received a lot of attention in recent months from some of the largest names in internet marketing. The software is designed for one purpose – to help you reach out to your customer base across many different platforms.

BuzzBundle allows you to track where your company or industry are mentioned around the web, and respond to them directly. They allow you to find individuals across multiple platforms including;

  • Facebook
  • Twitter
  • LinkedIn
  • YouTube
  • Blogs

You can literally track keywords that are related to your industry on any portion of the web using BuzzBundle. It’s an excellent tool for connecting with influencers, customers or anyone that is discussing your industry nearly anywhere on the web.


Sometimes the best way to learn about your target market is to simply ask the right questions. SurveyMonkey provides a painless way to create and deploy surveys to your own marketing lists, or those that you will be surveying in the future.

They connect with some of the largest email marketing platforms to ensure that your survey reaches your target audience. Their surveys look great, are simple to use, and help you to better understand your past, presence, and future customers.

There are a huge number of market research tools available. This list is just a small sampling of some of our favorites that you will find useful. Understanding your target audience is always the biggest gap between struggling businesses and thriving businesses online.