SOCIAL MEDIA MARKETING

Social media marketing makes use of social media sites to increase brand awareness and visibility on the Internet. It can drive traffic to your website, and help you serve both new and current customers. Social media is useful for building social and business networks, promote products and services, and audience engagement. With an everyday increase number of people engaging in social media, it is more important than ever to market your brand and business on social media.

smm-iMac_MacBookPro

smm_Laptop

EXPAND AND ENGAGE YOUR AUDIENCE WITH SOCIAL MEDIA MARKETING.

Putting together an effective social media strategy can be very time consuming and require a lot of forward thinking on the part of your business. It can be difficult to determine exactly how you should go about designing a social media strategy that matches your brand and still speaks to your customers. Far too many businesses fail to remember that it is the customers that matter and you have to give your followers what they want in order to remain relevant on social media.

OUR PROCESS

“We can handle it all and make sure that you stay abreast of what’s going on with your company in the social media realm. Let us help you engage in direct conversation with your current and prospective customers.”

LEARN MORE

smm-step1

STEP 1:

DISCOVERY

We don’t begin any social media marketing without first understanding your goals. Once we understand what is optimal for an effective social media marketing campaign, we will then create a robust and dynamic campaign built around your requirements.

AUDIENCE RESEARCH

Understanding your audience is a key component in marketing and social media marketing. We use a variety of tools to learn more about your audience, their interests, the best keywords to choose and much more. After all, once we understand your ideal clients, we’ll best know how to convert them!

SOCIAL AUDITS

Crunching data is part of what we do. In the social audit part of Discovery, we create a baseline for current social performance taken from relevant analytics data.

COMPETITIVE ANALYSIS

Next, we’ll define social competitors. What networks are they active on? This information is pulled from industry keyword search and more.

smm-step2

STEP 2:

STRATEGY

Equipped with the necessary vital information, we build a results oriented social media strategy around you and your business.

CONTENT STRATEGY

Perform analysis on targeted keywords to develop keyword list based on popularity of search, competition and relevancy to website. Review specific changes to the website structure or architecture. (Meta Information, Site map, URLs, site hierarchy, title tags, header tags etc.)

SOCIAL ASSESMENT

Analyze links that give your competitors strength to ensure identification of power links. Research potential partners who provide relevant links to elevate rankings for search terms that are most relevant to your brand.

CREATIVE DESIGN

We’ll work closely with you to cultivate the right look, feel and approach for your social media pages. Our experienced team understands the importance of delivering a design that is attention-grabbing. This leads to greater social media interest and, of course, conversions.

SOCIAL MEDIA CONSULTING

We’ll work closely with you to cultivate the right look, feel and approach for your social media pages. Our experienced team understands the importance of delivering a design that is attention-grabbing. This leads to greater social media interest and, of course, conversions.

smm-step3

STEP 3:

IMPLEMENTATION

Once we have a strategy and design that we both agree upon, we are ready to launch your new and dynamic social media campaign.

ACCOUNT SETUP

We apply our unique visibility algorithm technique and internal equations to target your most valuable and profitable keywords.

NETWORK BUILDING

Perform on-page and technical adjustments to ensure all key content and technical factors are aligned to effectively meet site objectives.

SOCIAL MEDIA ADVERTISING

Perform off-page optimization to achieve and maintain optimal results for competitive keywords, check the density of quality relevant links to and from web pages to assess overall rank.

CAMPAIGN OPTIMIZATION

We also map out strategies for the next month’s search engine optimization maintenance period with keyword, content, link structure, or metadata recommendations based on those results.


smm-step4

STEP 4:

ANALYSIS/REPORTS

Implementing your social media campaign is only the beginning. We will continue to analyze the results so that we can look for ways to optimize your social media campaign moving forward.

MONTHLY PERFORMANCE REPORTING

We also map out strategies for the next month’s search engine optimization maintenance period with keyword, content, link structure, or metadata recommendations based on those results.

DAILY ACCOUNT SUPERVISOR MEETINGS

Our team stays on top of your account; this is why we have daily account supervision meetings. This way, we can look for areas of improvement so that you always achieve the best possible results.

ppc-icon

OUR

RECENT WORK

Everyone at WebByline loves what we do, and this fact is reflected in the elegant and effective websites we create.